System One consists of professionals from diverse backgrounds: From information retrieval specialists to organizational development professionals, designers and IT project managers, media artists, web application developers and much more. Our team is extended by freelancers and partners from four continents, as well as numerous research projects and open source initiatives.

After his studies and working for Siemens Management Consulting, Michael headed the Social Software Unit at Knallgrau New Media. In this role he designed and executed products and projects including global blogging platforms for Coca Cola, video- and podcasting platforms for BMW as well as research prototypes like tagthe.net. In his last project he worked on implementing the world's largest internal blogging platform for more than 300.000 users at Siemens, including the integration in existing IT systems. Beside leading all product and service developments, he's also responsible for key client projects. Michael holds a master in business administration and business informatics.

He is in charge of overlooking and coordinating the Product Development and takes care of communicating the Products and Services of System One.

Bruno is a european-born interface designer and entrepreneur. Having plenty of cliches under his belt, which include selling self-made sandwiches, at the age of 14, to tourists crossing the small alpine village where he grew up, to never really being gainfully employed after that. Starting several ventures, the last main endeavor was System One, where he was fortunate enough to lead a team that took a vague idea to one of Europe's leading semantic search solution providers, working on large scale projects with clients like Swarovski, Deutsche Telekom, Daimler or McKinsey & Company. After bringing System One into a consortium of local industry veterans, he's currently back to the drawing board working on a new kind of marketplace.

While the startups received global regard and accolades, his functional work as designer was called from "as brilliant as it's concept" (Techcrunch) to being praised for it's "neat touch" (Wall Street Journal). Trying to pass on the little he observed so far, speaking engagements at industry events and universities included Stanford, several European institutions, the future studies Accelerating Change, Office 2.0 and DEMO Conference. Bruno currently lives in New York and Vienna.